Don't follow, define your own style
To do our best, we need to do what we like. To be clearly able to define and redefine what we do and why we do it. We don't need to follow the same examples we've seen in the past over and over. Or just do only the thing that gives us the best return on investment just because everyone else is doing it. Everyone else is often wrong. Markets, customer requirements and other forces change so rapidly that they invalidate old successes quickly. The more people and companies do the same, the stronger the competition and the less profitable they become. So there are absolutely no benefits in following or copying what everyone else does. It's deadly, especially in the long-term.
The only thing we need to find are new opportunities that are hard to realize by others—ones that only we can complete. Once this happens, we leave others to follow us. We no longer catch up with them; we take the lead. This changes completely the dynamics. We need then to innovate and create new things, adapt constantly to the changing circumstances and follow our high-level goals consistently and persistently. The longer we stick to our competencies, the better we become.
We can let others follow us. If we create our unique direction or find a niche we can dominate, we have the chance to be more successful. Looking at what others do, makes us blind to our own opportunities. We let their decisions occupy our thoughts instead of making our own. When we work on original things, we activate the full capacity of our mind, which allows us to encounter even more innovative ideas. Following stereotypes belongs to the past; questioning everything keeps us in the present. Albert Einstein said that the definition of insanity is doing the same things over and over again and expecting different results. To have a better outcome, we need to expand our perception through working on potentially scary, new tasks. And even resting in new ways—traveling to more countries, riding a rollercoaster, breathing fresh air in the Alps, learning a new language or ability, participating in a yoga course, meeting more new people.
Define your own style and have a complete faith in yourself.