US cities with the most Starbucks facility locations

CityFacilities
New York191
Chicago116
Seattle99
San Diego80
Portland77
Houston73
Los Angeles71
San Francisco68
Washington59
San Jose51
Las Vegas50
Sacramento46
Denver43
Dallas41
Phoenix41
San Antonio39
Austin36
Atlanta33
Boston30
Miami30
Indianapolis29
Philadelphia27
Columbus26
Arlington26
Charlotte25
Fresno25
Jacksonville25
Albuquerque24
Pittsburgh24

In Chicago, Starbucks has concentrated many facilities on a small territory, perhaps to gain a competitive advantage there. We see that the facilities are spread interestingly too: moving away from the core to the north-west, the inter-between distances gradually increase. Other vector directions remain mostly unexplored.

In Seattle, the company seems to have used a mixed strategy—both high concetration at a key area and high spread across the region. If we consider city populations, the Seattle branch serves ≈7170people/facility, while the New York branch serves ≈44500 people/facility. This means that it may still make sense to seek expansion in New York.

Starbucks facilities in New York

We can see that the locations of the facilities in New York are evenly distributed, covering a large territory, which allows the company to reach as many people as possible. To achieve such an even and strategic distribution, we may assume that a data science team is working behind this. At the center-top we can notice a "two-by-two" pattern.

Starbucks facilities in Chicago Starbucks facilities in Seattle
Cities with more than 22 Starbucks-owned facilities

If we look at the locations of the cities with the most Starbucks-owned facilities in USA, we may see a certain concentration on the East and West coasts. Note that the threshold for a city to be shown on this map is 22 facilities—other cities may still have a smaller number of existing facilities. You can click on this map to see it enlarged.

It is likely that the investments made in the different facilities vary a lot as well, which these maps can't capture well. Choosing the best locations alone is not sufficient to develop a good strategy.