Design fermentation

When we start something new, we can expect it to not work immediately. We need time to develop a product, test our assumptions with real users, learn from their feedback and adjust accordingly even after we have failed. This is an iterative process that can take much longer than the average person will be willing to stay informed on our progress. Markets seem to crave heroes, disruption, loudness, news about billions and demonstrative behavior. Seen through this lens, the effort of a lot people would seems a failure. Yet, they are the ones that enable the economy to work, not the few heroes that extract the juices through the roots of a deep hierarchy. Seeking more heroes is an indirect attempt to overpower a wider mass of people to obey to certain directives. Is then the design of such a system necessarily better than the system of design that we all neglect?