The "immediate" culture

The globalization and its competitive landscape push us to do things faster. Consumers want everything—cheaper, faster, better—immediately, while producers feel like robots or are replaced by them. This is a recipe for dissatisfaction and degrades people to the level of machines with artificial intelligence. Deadlines aren't the only thing to watch for and we aren't dead when we miss them. Going faster when it seems the only option is wrong—it's a trap. The quality of our work drops, people start to complain, word starts to spread and in no time we've lost our reputation. Relying on early feedback from customers isn't appropriate—it's a sign that we don't know what we do. Accepting such criticism can be demotivating and discouraging, which is why we should avoid it. Actively searching it later is necessary.

The financial crisis forces us to take decisions immediately. But working harder over the last decade didn't made people happier or healthier. It's a fallacy to think that quick decisions today can lead to better results tomorrow. A single unhappy worker can infect a whole team quickly and as a result sabotage its efforts. Momentum is lost and performance declines rapidly.

Most people are intrinsically motivated, but they get demotivated through their surroundings. When someone tells us to work faster or harder, this is an act of external motivation, which conflicts with our internal one. Such interventions make people feel underappreciated and disrespected. Even if their goal is to force us to do things immediately, they achieve exactly the opposite. Finding the reasons people go slower is much better than blaming them.

Quick overnight results are never possible. Best ones are achieved through gradual improvement over long periods of time. This requires persistence even if all factors tell us to resign. It's more reasonable to work in a balanced way, without going to extremes. For example, if we work 14 hours/day for 10 days, but we lie then for the next 10 days ill, because of being burned out, it would have been the same as if we worked only 6-7 hours/day for 20 days, provided the quality of our time was the same. There is no reason to do everything immediately if this would cost us much.