Less work for less money?

The recession changed our way of thinking about money. Clients expect now more for less, while designers feel their work is undervalued. At the end more and more designers decide to omit certain features to satisfy their customers, while not losing the project at the same time. Finding the right balance is hard and it often involves a compromise.

The decision to lower prices is rarely the best. It can attract more clients and increase the number of projects. But the long-term problems outweigh the short-term gains when as maintenence costs grow and more staff is needed. Having more employees means more expenses, which can no longer be covered by the low service prices.

Clients expectations are now so high (maybe even partially unrealistic), that they couldn't imagine what it is to be on the other side. At the same time, designers need to be their own clients, to switch the perspective and understand their customers better. This isn't always easy, when the focus falls on the work itself.

There's a problem: less work could lead to even less work. Providing just enough value for the money can be a way out of business. Clients always wanted to feel special and appreciated, but the new model kills the quality of service.